.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once adapted to snagging billions in venture capital each year, have actually raised nearly $360 million thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That stagnation is because of market concentration, increased regulative tensions, and economic uncertainties.ADWEEK talked to five VCs that remain to purchase adtech companies, in spite of these challenges, regarding what they are actually seeking and what they prevent. Perhaps unsurprisingly, these financiers are actually targeting possibilities in privacy-focused technologies and industry-specific places including hooked up TV.